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Tariffs just make it harder to ignore. I’m seeing it everywhere: • Best-sellers quietly draining profit • Local labor and import duties...

Understanding Misalignment in Business Investments I’ve seen companies waste thousands (even millions) of dollars on systems, agencies,...

If you’re selling everything to everyone, you’re probably leaving money on the table. One of the most common mistakes I see in growing...

Recently, I had a consumer products business owner come to me asking how we can improve her eCommerce business. Here’s how I approached...

A consumer products company wanted to level up their sales—and I helped them achieve a 200% increase in eCommerce revenue. They needed: -...

I’m thrilled to share that I’ve decided to start my own fractional business in 2025. While it’s a bit daunting, I’m excited to embrace...

When I look back at my career, I see how all the pieces were coming together perfectly. But at the time, I didn’t know it. Here’s what...