Too often, product decisions are based on instinct, not insight.

In big companies, it's called SKU rationalization. And sometimes that means cutting to grow.

Take a look at your product line.

- What does each product actually cost you?

Don’t forget about cost of labor, packaging, shipping, and even waste.

- Are you priced for long-term success? Not just for your customer (will they pay the price?) but for you (can you afford selling at this price?)

- Is that shiny new item adding sales or just splitting focus? Will people just buy the white tshirt if the pink one isn’t offered, or are you getting an incremental sale?

- Is your team maxed out trying to support everything? This is a big one. Are you adding busy-ness but not business?

Too often, product decisions are based on instinct, not insight.

Remember to look at the data, and make sense of it. Early and often.