Even seasoned companies can have profit leaks.
- Lauren Zaslansky Conner
- Jul 23
- 1 min read
I helped a well-established consumer products company increase ecommerce sales by 200%.
Here’s how I uncovered hidden profit ⤵️
They were at a crossroads. Growth had stalled, and they needed:
- An omnichannel sales approach
- A better customer experience
- A big boost from entering a new market
I started where I always do, by digging into what they already had.
→ Reviews of reports and data of revenue and profit
→ Conversations with brand owners, retailers, and the sales team
→ A deep dive into their online presence and product info
What I found wasn’t unusual, but it was costly:
1. Key product details missing on retailer sites
2. Clunky backend ops hurting customer experience
3. Internal miscommunications leading to lost sales
We tackled it head-on: cleaned up processes, fixed the tech gaps, and built a cross-functional team to connect marketing and sales.
The result?
📈 200% increase in ecommerce sales
🛍️ Better product presence + stronger retail relationships
🤝 A team that actually talks to each other
Even seasoned companies can have profit leaks.
At ZAZ, we help you plug the gaps and grow sustainably.
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