Before you blame the system, ask these questions.

It’s all your fault!!

Sales says marketing isn’t delivering and the products aren't good.

Marketing says sales just doesn't get it.

What you know is that profit growth is stalling out. And now your department heads are like siblings fighting over the front seat.

Sound familiar?

This usually isn’t a tool problem or a team problem.

It’s a connection problem.

Here’s what I keep seeing:

- The process "exists" but lives in someone's head

- Someone bought a shiny new tool (CRM system) and nobody touches it

- The people keeping things going are stretched thin

Before you blame the system, ask:

👉 Have the right people been trained?

👉 Do they actually know the process?

👉 Is the business even ready for the tools it's paying for?

I work with many companies that have invested in growth, including tools, patents, agencies, and new hires, but they still are hitting a wall.

Why?

- Because what’s on paper isn’t happening in real life.

- Because the team that bought into the system isn't the team using it.

- Because you are not having an open dialogue with your people.

This isn’t just a sales problem or a marketing problem.

It’s about how they work together.

If this hits a little too close to home, don’t worry.

You are in good company.