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Uncovering Hidden Profit

Clear Goals, Sustainable Growth

We help product and mission-driven businesses optimize data and AI, unify teams, and turn growth into measurable profit.

Because growth should feel clear, calm, and achievable, not chaotic.

Turning complexity into clarity, positively.

Lauren Zaslansky Conner, founder of ZAZ Business Solutions, smiling while in an office

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ZAZ Family Solutions helps individuals and families understand their options, navigate California Regional Center services and the Self-Determination Program, and figure out what comes next.

Where You Might Be Stuck

Profitability Puzzle

You’re spending money, but it’s hard to tell what’s working. You can’t make confident decisions without clear data or AI-powered insights.

Scaling Strain

You’ve grown fast, but the backend can’t keep up.  Systems are breaking down and your team’s stretched thin.

Owner Overload

Everything depends on you. You’re in the middle of every decision. There’s no time to think big or plan what’s next.

You’ve Built Something Great.
Let’s Make It Work Even Better.

At ZAZ Business Solutions, we don’t just hand over a plan—we help you build and implement it. We work side-by-side with you to:

  • Align sales and marketing so they’re working toward the same goal

  • Optimize your channel and product assortment

  • Untangle messy, siloed data

  • Find hidden profit opportunities

  • Build systems that scale as you grow

Ways To Work With Us

Multi-colored pencils in a circle representing a starter assessment of consumer products business's operations

Starter Assessment

A focused business checkup for retail and ecommerce companies that identifies priorities, opportunities, and practical next steps for growth.

Illustration symbolizing fractional COO support for growth-stage businesses

Advisory & Fractional

Strategic and hands-on support for consumer product and service brands navigating revenue growth, operations, commercialization, and AI.

Multi-colored geometric blocks fitting together representing mastermind cohort classes for consumer business leaders

Speaking and Workshops

Practical, engaging sessions for consumer product leaders and teams who want fresh perspectives, better alignment, and ideas they can put to work right away.

Who We Help

You are ready to grow. You are just stuck in the complexity.​

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  • Family-run and multi-generational product manufacturers

  • Founder-led consumer brands expanding online and into retail

  • Mission-driven organizations balancing impact and sustainability

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Different journeys. Similar challenges. We meet you where you are.

The ZAZ Puzzle:
Five Essential Pieces

These five essentials show up in businesses that grow with clarity, confidence, and profitability. We use them to assess what’s working, what’s missing, and where to focus. Then we strengthen them together.

Customer & Client Focused

Whether you sell products or services, success starts with understanding your buyers and their journey.

Strong Relationships

Strengthen the connections that fuel repeat business, partnerships, and team alignment.

Financial Clarity

Know where your profit comes from so you can lead with focus and confidence.

Data and AI-Driven

Use the right data to guide decisions without losing sight of the bigger picture.

Simple Processes

Build repeatable ways of working so the business can run without your constant involvement.

Hard Skills, Soft Edges

Building a business takes more than spreadsheets and strategies. It takes instincts, creativity, and real-world experience. At ZAZ Business Solutions, we help consumer products, retail, and ecommerce brands connect the numbers with the human side.

 

We have built, scaled, and led businesses ourselves, so we know what it really takes. You deserve more than a playbook. You deserve a plan that actually works. 

Real Results

“What makes Lauren so successful is her very diverse skill-set and ability to see the business from a range of perspectives. She is smart, strategic, but most of all a pleasure to work with.”

Robert,

Entertainment

General Manager

“Lauren's exceptional leadership skills, strategic thinking, and ability to foster collaboration played a pivotal role in our department's success and the company's overall growth.”

Kori,

eCommerce

Executive
 

Lauren is a joy to work with. She’s a real thought partner, strong innovator, loves technology, and exploring problems to find meaningful solutions. She’s curious, smart, and able to flex to meet any need.

Noha,

Founder/Entrepreneur

Investor

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